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Twitter and Facebook help churches reach new audiences.

 

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Many people abandon Twitter shortly after opening an account. But if you stick with it, it will bear fruit.

Twitter and Facebook help churches reach new audiences.

It’s a scary and complex time in media, particularly with media pundits proclaiming doom on a daily basis. Yet somehow, the most unlikely of players has built a media business that’s working, using a clever combination of subscriptions and advertising set on a foundation of grants obtained through its nonprofit status.

That Americans have embraced the Internet is no longer news. Several polls by Gallup and the Pew Research Center show that 73 percent of Americans use the Internet, and 60 percent of those have high-speed connections.

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