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Why You Need Social Media and How to Get Started

Social media is a fact of contemporary life; it is where many people conduct a large portion of their social life, gather information and news, and absorb cultural cues. Faith communities that want to prosper can and should be connected, too, in order to reach their congregations where they are. Churches that do not engage online are likely invisible to some who might otherwise be involved in church.

In a workshop held for Indiana congregations, Meredith Gould, author of "The Social Media Gospel: Sharing the Good News in New Ways," explored the reasons why congregations need to engage with social media, and offered guidance on how to access and use Facebook, Twitter, Pinterest, and YouTube, among other social media platforms. She also prepared a selection of recommended resources; that resource list is archived on the website of Center for Congregations, an Indiana-oriented resource that helps churches address their challenges and opportunities.

For an introduction to social media use, along with benefits and cautions, read our feature article, "Social Media Goes Spiritual." For more on the benefits of using social media, along with links to helpful websites, read our article, "Do You Tweet? Here's Why Your Church Needs to be Online."

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