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Twitter, facebook, and Getting your church online

Social media can seem overwhelming, especially to faith community leaders and members who are not familiar with the internet and social media sites like Facebook and Twitter. However, social media is an increasingly important outreach tool that can play a significant role in evangelism, in communicating your community's values, and in organizing your community and its activities. Whether you are coordinating a local congregational event, inaugurating a wider community program, or seeking to connect with the world to promote a cause or value, social media tools and techniques can be used for both secular and sacred purposes, and by individuals or communities across the faith, social, and political spectrum. All that you need to get started is an introduction to social media as a communication tool. The New Media Project at Christian Theological Seminary offers that introduction in a 7-week series called "Social Justice and Social Media." Although the series is presented to support a specific theological intention, both the first and final installments note, "social media is what we make of it — content and usage are key." Learning how to use social media empowers individuals and communities to communicate directly with potentially significant power and authority. To learn more, access the 7-week series, posted weekly on the New Media blog between August 13, 2013, and September 24, 2013. The New Media Project also offers a set of resources called "Recommendations for Using Social Media" that help congregations think through a social media theology, strategy, and use policy. If your faith community is just considering going online, read our feature articles, "Congregations Embracing Technology," Social Media Goes Spiritual," and "Do You Tweet? Here's Why Your Church Needs to be Online."

 

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