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Managing change by keeping your eye on the goal

The replacement of existing policies, cultures or even products with emerging alternatives is difficult for any organization. Key to managing the resulting, if temporary, disruption without attempting to prevent innovation is to keep one’s eyes on the organization’s core task, according to Harvard business professor Clayton Christensen. He says that if the focus is on “the job to be done,” then “you can keep looking down the road and figuring out whether there’s another and a better way to get this done.” In a question-and-answer article prepared for Faith & Leadership, an online offering of Leadership Education at Duke Divinity School, Christensen, a Mormon, explains his theory of “disruptive innovation” and offers ways to incorporate a sense of focus into getting the job done.

 

 

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