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Digital Media Give Churches a Longer Reach: Case Study

The Community of Hope AME Church targets the hip-hop generation by adapting its methods and tools to match its target: Traditional gospel hymns are sung to a “go-go” beat; the church uses social media extensively, with a website named hiphopenation, a widely read Facebook page and the active use of Twitter and text messages to minister to congregants and others; and artistic members of the local community make videos and facilitate workshops around issues that concern them. The use of technology is so ingrained that it has become as much a part of the church’s life as bake sales, picnics and T-shirts. Read the case study report written by Monica A. Coleman, associate professor of constructive theology and African American religions at Claremont School of Theology, housed on the website of the New Media Project at Christian Theological Seminary. Coleman's study looks at how adapting to its community helped the church thrive.

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