The 6,000-member Granger Community Church of South Bend, Ind., launched an online presence to reach the world. That’s something most megachurches do, but for Granger the effort failed. Church leaders learned that they have more online participation in northern Indiana than around the world. In a post on Christian Theological Seminary’s New Media Project website, Jason Byassee explores Granger’s failure and why it might really be a success. Byassee, pastor of Boone United Methodist Church in Boone, N.C., is a Leadership Education fellow at Duke Divinity School and a research fellow at the New Media Project, a website devoted to helping religious leaders become theologically savvy about technology. Byassee's article, When Online Religion Fails, explains why being a community church sometimes fails to translate on the World Wide Web. View this and many more articles and resources about incorporating technology into your parish on the New Media Project's website.