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A competitive marketplace is forcing churches to embrace business practices to court fickle churchgoers.

 

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Is the mom-and-pop church becoming obsolete? Just as one-stop shopping behemoths such as Walmart and Amazon are fulfilling the retail needs of America’s consumers, larger churches are increasingly meeting the spiritual needs of America’s faithful.

A competitive marketplace is forcing churches to embrace business practices to court fickle churchgoers.

The number of megachurches in the United States has grown tremendously over the past 20 years, which suggests this innovative American institution has taken root and is thriving.

Megachurch attenders participate more actively than most people assume, a new study shows.

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