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Countering Commodification: A Review of Recent Research and Writings On Youth, Young Adults and Religion

In her survey of research on youth and youth ministry, Anabel C. Proffitt notes that many of the works arising from this study "name rampant consumerism and the attendant commodification of everything and everyone as an insidious problem in American Christianity." Consequently, they 'point to the need for congregations to reassess both the way they understand and how they present their faith, not only to young people, but to all people, since all, young and old, are subject to the market forces that are encroaching on every aspect of human life."

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